Bitter Grounds - espresso fueled ramblings

Wednesday, October 18, 2017

 Toronto based theatre company, Canadian Stage is in the middle of their summer season. Poster for Canadian Stage Company's Shakespeare in the park showing a chipmunk wearing a crown

I stopped so hard to look at the season poster at my local coffee shop, I nearly fell over. Above is their earlier volunteer poster, I couldn't find a straight up season poster anywhere to download. I tried to snag a photo of the original, but it was too high and the photo looks like crap. So,  we'll look at their similar offering. It has the same font and images,   and conveys the same message.  I adore it for many reasons! The rich colour balance, clear fonts that promote readability and the undeniably adorable chipmunk in a crown pretty much scoops any audience in. Unless you are a chipmunk hater, there's no way you can pass this poster by and not feel the itch to check out what it's selling.

The photoshop job on the crown is excellent. The shadows, placement and integration is well done. Kudos to the graphic artist.  Getting back to the font, (another huzzah for the graphic artist), it was a good choice. There is a lot of written content on the poster, but the choice of the clean sans serif and spacing promotes incredible readability. It's an example of how you can include lots of vital information without feeling cramped. The poster that caught my eye, was about 5"5" up (way above my eye level) and over a counter. Despite that, it was easy to read.

As far as a selling point, well, it wins on many levels. First and foremost, it makes Shakespeare feel approachable, which is no easy job. It also conveys two ideas - theatre and nature. For those not familar with High Park, it is a 400 acre swath of green in the heart of Toronto and a perfect place for theatre in the park. Anyone in Toronto will instantly catch the reference. Nicely done. Finally, the obvious - cute sells, no doubt about that.

An all around fun, attractive poster.

You can read more on Canadian Stage here https://www.canadianstage.com/Online/ 

Check out  High Park here https://en.wikipedia.org/wiki/High_Park 

I guess it's too much to hope for chipmunks in the staring roles.

 

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"To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients."

- Jarod Kintz, This Book is Not for Sale


 

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