- Category: App reviews
- Published: Thursday, 23 June 2016 11:19
- Written by Catpaw
- Hits: 727
App Review ---- ☕☕ /☕☕☕☕☕
Works on: Win desktop/ Surface / tablet / Windows phone
Every once in awhile I see an app that puzzles me. Avast antivirus app for Windows 10 is one. It doesn’t really do anything except … well … nothing. After writing the first draft of this review, I realised my real frustration stems from the fact I expected so much more from the company. They offer great antivirus protection and that isn’t reflected in their offering.
Avast vastly over estimates peoples’ ability to understand how antivirus programs work and assumed everyone would get that the offering is not protection of any sort. They are overly optimistic that people would carefully read their store page. The unwary out there have mistakenly believed they’ve installed antivirus protection. The way the store page is setup is unintentionally vague. The app never says “This is NOT antivirus protection". Turns out a surprising number of people don’t really get how things like antivirus programs work. Throw in the new concept of apps for Windows and you have a mix ready for misunderstandings. So as a result, the app is being installed as a replacement for the actual program.
After talking to a few customers, I had to disabuse them of the notion they had downloaded a new antivirus program so they’ll be safe. These aren’t dumb people by any stretch of the imagination. They see them tools, nothing more. Their eyes glaze over when I’m explaining the ins and outs of protection. This, coupled with the ambiguous store page, has led to confusion about the apps purpose.Add a comment