Lurking around the Microsoft blogs this morning and spotted this:
Microsoft is changing how they alert Bing users to sites infected with malware[i]. We’ve become used to the mysterious, generic messages declaring a site unsafe and warning not to go further. This wasn’t much of an incentive to some and people still clicked through the message. I’ve dealt with customers who ignored the warning and I kind of understood. That doesn't mean I wasn’t frustrated by their act and didn’t bill them, it’s just that computer users have become immune to many of the cryptic warnings that get tossed up on their screen. I think of it as “computer comatositis”.
They thought the warnings were some kind of weird attacks on their favourite sites, and didn’t understand the webpage had been breached. Another frequent reason is more basic, the user simply didn’t understand what the threat meant. In an age when we are constantly pummeled by pop ups and warnings, it makes a strange sense. I try to educate my customers about the page blocks and what they actually mean. But it is an uphill battle.
The new clear warnings demystify the threats. Bing will now offer up a brief explanation about the threat and the danger it poses for the user. Here’s an example of one of the warnings:
Pretty easy to understand what is going on, even for the most naïve computer user. I like the link to "learn more". It doesn't leave the user hanging, wondering "wtf" is going on. It should discourage many from clicking through.
Clarity has never been a strong point for computer based warnings and this is a refreshing change.
READ MORE: Bing's improved malware warnings
[i] Malware is short for malicious software. They are programs designed to invade the users computer and create changes without permission. Malware varies in intent – anything from loading adware onto your browser to stealing passwords and installing ransom ware.