- Category: Tech old & new
- Published: Monday, 25 July 2016 15:33
- Written by Catpaw
- Hits: 629
Well … this is an end of an era. Yahoo for all intents and purposes is gone. Truth be told, the Yahoo we all loved in the 90s disappeared a long time ago. Today it was swallowed up by telecom giant Verizon. This wasn’t much of a shock. Yahoo has been wooed for years, most notably by Microsoft with a $44bn offer in 2008. Yahoo turned the offer down, and shortly after, the worst stock market crash since the Great Depression hammered it’s bottom line into submission. Yahoo’s value fell to about half of what MS offered. Since then, Yahoo has been trying to plug up financial holes, desperately trying to breath life into it’s once respected brand. Over the last 8 years, things haven’t improved much and today the company accepted Verizon’s offer of $4.83bn. Stockholders are likely wistfully thinking back to the day when Yahoo was valued at $125 billion.
Tech experts expect Verizon to merge Yahoo with AOL. Yea, AOL is still around, who knew? Verizon previously splashed out over $4bn to acquire the former ISP giant. There was a day AOL was as ubiquitous as Yahoo. Then it became known more for bad customer service and spammers. I did a quick check while writing this article and discovered AOL is still in Canada and might be one of the last offering dialup access. I’m also surprised they are still flogging their incomprehensibly bad AOL Desktop software. Will this merger bring any lustre back to either? Not likely. The internet is an unforgiving playground – those who don’t innovate, die deaths of a thousand cuts. It sounds like Yahoo will be turned into a delivery portal for Verizon sponsored ads. Which, when you think about it, is pretty much what it is now, except for the Verizon focus.Add a comment