Bitter Grounds Magazine

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Feb 24, 2021

Drake couldn’t save Honest Ed’s – posters in TO

Written by catpaw

August 15, 2017

Walking by Honest Ed’s on Saturday and had to stop to grab this shot:

Photo of a poster on Honest Ed's walls saying "WHy didn't Drake save Honest Eds"

Honest Ed’s was a massive department store, here in Toronto, that was part of the cultural landscape for decades. It feels like every immigrant family I know has a story to share about their first trip there. Everyone knew who Honest Ed was. You couldn’t miss the huge side show attraction on the corner of Bloor and Bathurst. But times change, as do shopping tastes. The store closed it’s doors last Christmas (2016) and is being redeveloped. It’s difficult to explain how big a cultural touchstone Ed’s was, but this sign hints at it. The poster is an interesting nod to the importance of Ed’s and a bit of cheeky humour at Drake’s expense.

After blowing up the photo I spotted Apologies.Ltd in the corner. Here you go https://apologies.ltd/ Get the poster on a shirt.

 

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