Bitter Grounds Magazine

espresso fueled ramblings

Written by catpaw

May 22, 2018

It may be pink, but it’s an effective ad

While standing on the subway platform last week, my eye was drawn to an ad that screamed out “Look at me!”.

Ad seen on the subway platform for Links of London - "Oh Darjeeling!"

The design is simple, simple, simple! And you can’t ignore it. The pink, while terribly over done regarding targeting women, is successful in this setting.  Against the dull subway grime and grey, it’s eye popping.  The fun play on images/words – “Oh Darjeeling” and the cup of tea – plus clean graphics and colour creates a sleek and sophisticated feel.

Whoever came up with “Oh Darjeeling” had a true stroke of marketing genius.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Copyright
©2020
Bitter Grounds Magazine
All Right Reserved

Design by Catpaw Computer Consulting

Previous post
I'm still mulling over design changes.  I think I just…