While standing on the subway platform last week, my eye was drawn to an ad that screamed out “Look at me!”.

Ad seen on the subway platform for Links of London - "Oh Darjeeling!"

The design is simple, simple, simple! And you can’t ignore it. The pink, while terribly over done regarding targeting women, is successful in this setting.  Against the dull subway grime and grey, it’s eye popping.  The fun play on images/words – “Oh Darjeeling” and the cup of tea – plus clean graphics and colour creates a sleek and sophisticated feel.

Whoever came up with “Oh Darjeeling” had a true stroke of marketing genius.

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