While standing on the subway platform last week, my eye was drawn to an ad that screamed out “Look at me!”.
The design is simple, simple, simple! And you can’t ignore it. The pink, while terribly over done regarding targeting women, is successful in this setting. Against the dull subway grime and grey, it’s eye popping. The fun play on images/words – “Oh Darjeeling” and the cup of tea – plus clean graphics and colour creates a sleek and sophisticated feel.
Whoever came up with “Oh Darjeeling” had a true stroke of marketing genius.
A friend spotted this and posted it on his FB feed:
Email signatures – the next phase in pissing off customers
After my initial knee jerk reaction passed, I settled down into a deep loathing of the idea, as did pretty much everyone I polled. It’s a disasterous digital marketing concept that should have the plug pulled before it even gets off the ground. The concept is straight out of a scammer’s wet dream. Create a little video of yourself promoting your product/self/company and use it as your email signature. First, the pitch should be in the email itself, not a superflous link that takes me to an external site so I have to listen to more blather. It’s bad enough the internet is littered with autostarting video ads, now this?
Second issue comes from my perspective as a computer consultant. I teach my customers to be wary of links in emails. If you don’t know the person, don’t click. You never know where that link will take you. There’s a lot of scams out there so better to be safe than sorry. I know others who do the same.
“If you’re on a customer-facing team like sales or customer success, a video email signature can help you connect with your customers on a more human level”
Well, if you have your video professionally done, maybe it might work. But emaills littered with thumbnails of Joe Blow standing against a weird patterned background with bad edit cuts isn’t going to cut it. I’ve watched a lot of promotional videos and ones done without the benefit of editing skills come off looking unprofessional or creepy.
Look, if you’re a sales team, you don’t want to irritate people. It isn’t a “pattern breaker”, it’s a one trick pony that will cause audience fatigue rather quickly. Unless you are 100% sure that customer will enjoy your video, DON’T. Signatures should be to the point – give me the info I want – name, phone #, email, website. Leave off all the fancy doodles, artwork and videos. There is already a serious sense of email overload out there and this is adding to the problem. If I start seeing this show up in my inbox, I’ll assume it’s more spam and toss it without ever giving the person a chance.
How about using this as your pattern breaker – be concise. Don’t add to the fatigue.
Screen capture is from “How to make a video email signature”
Did you know Kodak was still around? I ran across an article the other day that mentioned their logo redesign and was actually pleased to find they didn’t fold. There was a time when Kodak was synonymous with photography – think of the slogan “Kodak moment”. You didn’t need to say anything more because your audience instantly picked up on the meaning. Last time I heard about Kodak, they were filing for bankruptcy. They sold off over $500 million worth of patents and intellectual property, sold off their film and photographic units and successfully emerged from Chapter 11.
In 2006, they ditched their yellow and red logo for a simplified word only image:
Gone was the instantly identifiable red K on yellow that could be spotted a mile away. There was never any doubt what this represented:
You didn’t even have to read the word Kodak to know what company it was. I have to admit, I’m not fond of the bland, nondescript ’06 logo. I like the yellow/red version. It has history attached to it, generations of instant recognition. Plus it translates well into a small logo on a web page. Not all logos can do this. The new logo rolls back the design to an earlier era – one that was successful for the company and when Kodak and photography were one and the same. They’ve resurrected their classic 1970s logo that is oddly well suited to 2016.
The new/old logo is a bit different. Can you spot it?
The Kodak slides down along the right edge using a thinner font. It feels sleeker, cleaner. What’s interesting is how such a small change altered the entire feel of the logo. The words really stand now. Not sure about you, but my eyes immediately fall onto the word and move towards the stylized K. Nice balancing act. A nice nod to their history with a clean, modern font. This is a keeper.
Not sure, but I think this person may be the ballsiest hacker in the world. He/she is posting their services in public comment sections on various blogs with a contact email. A little, nagging voice in my head tells me it’s not wise to publicly announce you can and will hack govern’t agencies. They are notoriously thin skinned about stuff like this. I’ll ignore the cardinal rule of never spamming a comments feed and file this under “How not to market yourself”.