It may be pink, but it’s an effective ad

It may be pink, but it’s an effective ad

While standing on the subway platform last week, my eye was drawn to an ad that screamed out “Look at me!”.

Ad seen on the subway platform for Links of London - "Oh Darjeeling!"

The design is simple, simple, simple! And you can’t ignore it. The pink, while terribly over done regarding targeting women, is successful in this setting.  Against the dull subway grime and grey, it’s eye popping.  The fun play on images/words – “Oh Darjeeling” and the cup of tea – plus clean graphics and colour creates a sleek and sophisticated feel.

Whoever came up with “Oh Darjeeling” had a true stroke of marketing genius.

Video email signatures – next fad in pissing off customers

Video email signatures – next fad in pissing off customers

A friend spotted this and posted it on his FB feed:

Screen capture of site promoting video email signatures

Email signatures – the next phase in pissing off customers

After my initial knee jerk reaction passed, I settled down into a deep loathing of the idea, as did pretty much everyone I polled.  It’s a disasterous digital marketing concept that should have the plug pulled before it even gets off the ground.  The concept is straight out of a scammer’s wet dream. Create a little video of yourself promoting your product/self/company and use it as your email signature. First, the pitch should be in the email itself, not a superflous link that takes me to an external site so I have to listen to more blather. It’s bad enough the internet is littered with autostarting video ads, now this?

Second issue comes from my perspective as a computer consultant.  I teach my customers to be wary of links in emails. If you don’t know the person, don’t click. You never know where that link will take you. There’s a lot of scams out there so better to be safe than sorry. I know others who do the same.

“If you’re on a customer-facing team like sales or customer success, a video email signature can help you connect with your customers on a more human level”

Well, if you have your video professionally done, maybe it might work. But emaills littered with thumbnails of Joe Blow standing against a weird patterned background with bad edit cuts isn’t going to cut it. I’ve watched a lot of promotional videos and ones done without the benefit of editing skills come off looking unprofessional or creepy.

Look, if you’re a sales team, you don’t want to irritate people. It isn’t a “pattern breaker”, it’s a one trick pony that will cause audience fatigue rather quickly. Unless you are 100% sure that customer will enjoy your video, DON’T. Signatures should be to the point – give me the info I want – name,  phone #, email, website. Leave off all the fancy doodles, artwork and videos.  There is already a serious sense of email overload out there and this is adding to the problem.  If I start seeing this show up in my inbox, I’ll assume it’s more spam and toss it without ever giving the person a chance.

How about using this as your pattern breaker – be concise. Don’t add to the fatigue.

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Screen capture is from “How to make a video email signature

 

Truely bad social marketing idea – advertising your criminal acts

Not sure, but I think this person may be the ballsiest hacker in the world. He/she is posting their services in public comment sections on various blogs with a contact email.  A little, nagging voice in my head tells me it’s not wise to publicly announce you can and will hack govern’t agencies. They are notoriously thin skinned about stuff like this.  I’ll ignore the cardinal rule of never spamming a comments feed and  file this under “How not to market yourself”.

Marketing your criminal acts isn't a good idea