This year’s Pantone colour has been announced. Oh lordy! It’s pink on steroids. Living Coral, or as those of us who survived the colour palettes of the 60s and 70s, it’s a bad flashback. It looks like salmon to me. I’m sure I’ll be raked over the coals (wonder what Pantone colour coal is) for that, but it is too reminiscent of bad colour schemes of my youth – avocado appliances, salmon coloured bathrooms, shag carpets and rec room panelling. Whoa, I feel dizzy with the flashbacks. In the late 90s my sister bought a house that was painted in a similar colour. When I say painted, I mean all over the inside – the kitchen, the living room, the halls. When she found plastic containers left behind in the dishwasher that matched the walls, she quickly dubbed the place The Rubber Maid House until she repainted. Overwhelming would be an understatement.
I understand the rationale behind the name, it does have the colour of a certain type of coral. But I don’t feel the “vibrant” or “life-affirming” qualities. It screams staid, old, and dated.
“An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge…. Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” Pantone Website
Prepare for a yearlong onslaught of
salmon pink Living Coral.