Spotted something on CNN today and thought no way, they had to have the wrong end of the story. So I wandered over to Nordstroms and checked for myself. Here’s what they are selling:
And the marketing ploy: “Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.” Yes, you can pay $600 CDN for a pair of cruddy, wornout jeans so you can pretend you work in a mudfield. Can’t you just see the fashion department coming up with this? I’d love to have sat in on the meeting that came up with this. “Hey, why don’t we get the worse looking jeans possible, drag them through the mud and market them to posers and jackasses who want that whiff of the working man about them. The babes will swoon when he walks into any cafe”.
The cynic in me can’t stop snickering over the fact this “Americana workwear” is made in Portugal. Here’s a tip for anyone interested in buying a pair – donate the $$ to charity. If you stroll into any restaurant wearing a pair, you’ll be seen as the doofus you are.